// THE STACK

We don't just recommend tools. We build them.

Every engagement runs on a core stack. HubSpot for the system of record, The Hog AI for the agentic surface, custom MCP servers for everything in between, and agent skills for the work you'd otherwise pay humans to do twice.

// 01 — CRM

HubSpot, done right.

HubSpot is the platform we install for almost every engagement. Not because it's fashionable, but because it's the only mid-market CRM with an API surface, a workflow engine, and a sequence tool good enough to run a real motion without three other vendors stapled on.

The catch: out of the box, HubSpot is a blank page. Done badly it becomes the most expensive way to lose pipeline. Done right it's the spine of your GTM.

Why HubSpot for noobs. The learning curve is shorter than Salesforce. The reporting is built in. The API doesn't fight you. We can hand it back to a non-engineering founder and trust they can run it.

{{HUBSPOT_PARTNER_BADGE_PLACEHOLDER}}

// what we configure
  • Pipeline + lifecycle stages
  • Properties + lead-score model
  • Sequences + cadence rules
  • Lead routing + assignment
  • Reporting dashboards
  • API integrations
// 02 — AI

The Hog AI.

The Hog is the AI surface we deploy alongside HubSpot. It's where research, enrichment, cadence scheduling, and post-call synthesis live. Built for operators, not for the kind of demo where a rep talks to a chatbot for forty seconds and calls it a workflow.

We configure a Hog workspace per client. Templates we've battle-tested, prompts tuned for your ICP, integrations wired into your CRM. You leave the engagement owning the workspace.

// how we use it
  • Outreach research
  • Lead enrichment
  • Cadence scheduling
  • Post-call synthesis
  • Pipeline triage
// 03 — MCP

Custom MCP servers.

MCP, the Model Context Protocol, is the standard for letting AI clients talk to your tools. Most teams haven't started thinking about it yet. We have, and we ship custom MCP servers as part of every engagement to bridge the gap between your AI surface and the systems that actually hold your data.

Every engagement includes one priority MCP. CRM-to-Slack. Email-warmup. Custom data warehouse. Whatever your weird integration is, we ship the server and hand you the repo.

// examples we've built
  • HubSpot → Slack signals
  • Email warmup orchestration
  • Snowflake → Hog enrichment
  • LinkedIn export → CRM
  • Custom data → Claude context
// 04 — SKILLS

Agent skills.

Agent skills are the unit of work for Claude Code, Cowork, and the rest of the agent ecosystem: a self-contained capability your team can invoke without re-explaining the context every time. We write them per engagement and hand them over as versioned, documented assets.

The point isn't to replace your team. The point is that the recurring jobs (the fifth time you research the same kind of company, the tenth time you write the same kind of follow-up) happen in seconds instead of hours.

// what we install
  • ICP research skill
  • Sales-rep onboarding skill
  • Follow-up cadence skill
  • Account-brief synthesis
  • Hand-off note generator

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